Ceramic XTR Car Wash - press release
Get the ultimate protection and high gloss finish with Ceramic XTR
September 22nd, 2022, IMO - the world’s favourite car wash, announces the launch of their best protection car wash yet. Developed for people who love their cars, Ceramic XTR has been carefully created using the latest surface technology and innovative ingredients which, in conjunction with our hand made, soft foam brushes, combine to provide a showroom shine and surface protection that lasts.
Kind on your car, tough on dirt, Ceramic XTR from IMO is the most durable paint protection car wash we have ever released. Throughout its development our experts have continuously developed the formulation, to produce an extreme ceramic coating with a high gloss finish.
Adam Green, Managing Director (UK), said, “Our Ceramic XTR is yet another innovation that we are extremely proud to present to car lovers for the first time in Dunfermline, Scotland ahead of its international launch in 2023. The formulation has been perfected to the point where just one wash gives your car up to one months protection and can be used on paint, plastic trim, wheels, and glass”.
Ceramic XTR from IMO absorbs harmful UV rays, protects against road grime and salt, mud, pollen, acid rain and bird droppings. Ceramic XTR translucent coating is also guaranteed to work on all vinyl wraps, paint protection films, carbon fibre and powder-coated surfaces.
In order to prepare your car for the treatment, every Ceramic XTR car wash from IMO includes a hand pre-wash, body, wheel and chassis wash, Triple Foam shampoo, alloy spa, body wax, tyre dressing, chassis wax and Pro Shield, all of which enhance the performance even further, increasing durability to its full potential and ensuring your car looks its best.
Key benefits
Ceramic XTR protects against harmful UV rays, road grime and salt, mud, pollen, acid rain and bird droppings.
Contact:
Iain White-Duncan, Marketing Director
IMO Car wash
IMO Car wash is owned by Driven Brands headquartered in Charlotte, NC. IMO’s international head office is in High Wycombe. The company started washing cars in Germany in 1965, it has now grown to become the world’s favourite car wash company, operating in over 717 locations in 13 countries across Europe and Australia, washing over 28 million cars annually. IMO car wash launched its new corporate identity in December 2021 and is currently executing its 2-year rebrand, renovation and innovation plan and is currently looking for new locations in existing and developing international markets. It’s market leading Triple Foam, Pro Shield, Ultra HD and Ceramic XTR products are exclusive to IMO.
Driven Brands
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance, and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centres®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,500 locations across 15 countries, and services over 50 million vehicles annually. Driven Brands’ network generates more than $1.7 billion in annual revenue from more than $5.0 billion in system-wide sales.